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Petra Roach: Elevating Caribbean Luxury at Wyndham Grand Barbados, Sam Lord’s Castle

Posted by Caribbean World Magazine on 4 October 2025 | 0 Comments

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4 October 2025
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By Publisher Ray Carmen 

Petra Roach, the dynamic Director of Sales & Marketing at Wyndham Grand Barbados, Sam Lord’s Castle, has long been recognized as one of the Caribbean’s most influential voices in global tourism. With an illustrious career spanning over two decades, Petra has carved out a reputation for strategic vision, authentic storytelling, and an unrivalled ability to connect international travellers with the warmth and richness of the Caribbean experience.

Her leadership journey has been transformational across the region. She first rose to prominence at the Barbados Tourism Authority, where she served as Vice President of Marketing & Sales (UK), a role in which she successfully positioned Barbados as one of the Caribbean’s most desirable destinations in the competitive UK market. In 2014, she was appointed Interim President and CEO of the Authority, overseeing its global strategy during a pivotal transition. Petra later went on to serve as CEO of the Grenada Board of Tourism, where her innovative vision raised the Spice Isle’s profile and appeal to international travellers. Returning to Barbados, she then led the Barbados Tourism Marketing Inc., spearheading award-winning campaigns that solidified the island’s reputation as a premier luxury destination.

Now, in her current role with the much-anticipated Wyndham Grand Barbados, Sam Lord’s Castle, Petra is spearheading one of the most exciting developments in the region’s hospitality sector. The property—set on the iconic site of Sam Lord’s Castle, rich with history and legend—offers more than luxury; it promises an immersive experience blending modern elegance with the island’s cultural heritage.

Petra’s approach is rooted in authenticity, inclusivity, and sustainability. She understands that today’s travellers are seeking more than just beautiful beaches they crave connection, purpose, and experiences that resonate. Through her strategies, Wyndham Grand Barbados is positioned not only as a world-class resort but as a gateway to the island’s culture, cuisine, and community.

Colleagues and industry insiders alike describe Petra as a visionary with relentless passion. Her leadership style is marked by creativity, resilience, and an innate ability to inspire teams to deliver excellence. Beyond the boardroom, she continues to mentor young professionals in tourism, reinforcing her commitment to building the future of Caribbean hospitality.

As Wyndham Grand Barbados, Sam Lord’s Castle prepares to welcome discerning travellers from across the globe, Petra Roach stands at the forefront of a new era for luxury in the Caribbean. Her work not only elevates the brand but also reaffirms the region’s position as a world leader in premium hospitality.

Petra’s journey is proof that when passion meets purpose, the results are transformative—not just for a property or a destination, but for the entire Caribbean brand.

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