21 May 2026
By Publisher Ray Carmen
Ironically both platforms belong to the same parent company — Meta :yet internally the competition is very real.
Facebook remains the giant of community groups, news sharing and mass global reach.
Instagram became the cooler, younger and more visually powerful sibling.
Luxury brands, celebrities, footballers, actors, models and billion-dollar influencers increasingly favour Instagram for image building and prestige positioning.
Facebook built the digital town square.
Instagram built the digital red carpet.
And both continue generating staggering advertising revenues for Meta.
